Experience

Director of Marketing, Internet Affiliates, St. George, UT
Dates: Oct 2010 – Present

  • Direct all Search Engine Optimization for various affiliate websites including keyword research, on-site optimization, copywriting, link building and reporting/analytics.
  • Manage a team of marketing interns in publishing articles, manual directory submissions, blogging and using social media.
  • Create, develop and maintain our pay-per-click advertising campaigns.

Director of Search Engine Marketing, Leadgenix, Provo, UT
Dates: May 08 – Oct 2010

  • Direct all Search Engine Optimization for various client websites including keyword research, on-site optimization, copywriting, link building and reporting/analytics.
  • Manage a team of marketing interns in producing content for articles, submitting websites to directories, blogging and using social media.
  • Create, develop and maintain client pay-per-click advertising campaigns.
  • Analyze customer databases using SPSS to determine predictive behaviors.

Communications Research Lab Supervisor, Brigham Young University, Provo, UT
Dates: May 07 – April 08

  • Conducted data analysis for professors and graduate students.
  • Taught five class labs in research methods analytics each semester.
  • Lead a team of four undergraduate students in an academic research project.

Student Advertising Sales Manager, The Daily Universe, Provo, UT
May 07 – April 08

  • Hired, coached, mentored and trained a team of nine advertising sales consultants.
  • Developed bonuses, incentives and other programs with the Advertising Director.
  • Managed various projects and client relationships.

Advertising Sales Consultant, The Daily Universe, Provo, UT
May 06 – April 07

  • Created, developed and maintained client relationships.
  • Sold print and online advertising space to individuals and businesses.
  • Prepared and delivered sales presentations and ad campaigns.
  • Prospected for new clients and obtained a monthly sales objective.

Education:

B.A., Communications/Advertising, Brigham Young University, Provo, UT
Graduated: April 08

  • Volunteered in the Advanced Advertising Lab.
  • Worked with professors and graduate students to publish four research studies.
  • Received the Advertising Faculty Award of Merit.

Achievements/Skills:

  • Passed the Google Adwords Qualified Individual exam
  • Completed SEM/SEO certification training course through WebCEO.com.
  • Received W3 Schools certification in HTML and CSS.
  • Created and maintain a traffic generating, SEO-friendly blog.
  • Invited by BYU to be a weekly guest lecturer on web marketing.
  • Strong background in statistics and analytics.
  • Proficient in SPSS and all Microsoft Office Applications.
  • Received the Eagle Scout Award from the Boy Scouts of America.
  • Received the State of California Governor’s Scholarship Award.
  • Fluent in Spanish.
  • Accomplished musician and professional piano accompanist.